In order to survive and grow in an increasingly competitive market, our karting clubs must find ways of attracting new members while retaining existing ones.
Through marketing you can achieve this, while it also helps you:
Identify opportunities for growth and long term sustainability;
Clearly communicate and raise awareness of exactly what your club has to offer;
Become more visible and a hub within the community;
Increase sponsorship and engage local businesses; and
Everyone in your karting club should be involved in informal marketing whenever they can.
Encourage your members to tell their friends and family about what you do and what your karting club can offer.
For the formal marketing side of things, it’s particularly useful to appoint a marketing and promotions officer, or small team to oversee the development and implementation of your club’s marketing strategies.